Dsquared2 Toasts 30 Years in (Show)Biz With Doechii, JT, Naomi Campbell and More

On twin designers Dean and Dan Caten’s Fall 2025 runway in Milan, fashiontainment was the name of the game.

Fashion
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Canadian twin designers Dean and Dan Caten are celebrating 30 years of provocative, rebellious, and sex-appealing fashion under their Italian label, Dsquared2. In honor of the monumental milestone, the brother visionaries took Milan Fashion Week as the opportune moment to celebrate with a party-packed Fall 2025 runway fusing music luminaries, pop-cultural icons, and, of course, high-octane fashion.

In a nightclub-inspired Milanese venue, Dsquared2 invited showgoers to a New York warehouse under the name “Dsquared2 Bros Co.”—and the stylish debauchery that ensued at the fictional location was nothing short of unforgettable fashiontainment. At the show’s opening, Doechii strutted out from an armored tank filled with dollar bills, ripping a joint out from her technical wrist pocket to light up for the cameras at the catwalk’s tip. Fresh off her Best New Artist win (and her historic Thom Browne-ified performance) at this year’s Grammys, the Swamp Princess’ walk felt more like a victory lap—one met with the audience’s roaring applause.


An entourage of vehicles followed behind her (taxi cabs and old-time limos among them) to drop off starry models—Naomi Campbell, Alex Consani, Irina Shayk, Amelia Gray, Tyson Beckford, Alton Mason, Isabeli Fontana and NLE Choppa—on the runway. Their garb spanned Dsquared2 signatures, including hyper-masculine outerwear, tough Western fits, double-take-worthy denim, girly feather pieces and skin-revealing showtime fits. Notably, the collection also housed an onslaught of collaborations with labels including Magliano, Vaquera, Bettter, Ducati, and Kiss—each of which breathed new life into archival Dsquared2 ensembles.

In the closing sequence, Brigitte Nielsen, disguised as a police officer, walked the runway with the Caten brothers in handcuffs. Breaking out from their shackles, Dean and Dan lead the runway’s concluding party—made memorable by a fame-filled performance of “Alter Ego” by Doechii and JT, who were surrounded by the spectacle’s all-star cast. That’s showbiz, another Dsquared2 signature.

See Dsquared2’s Fall/Winter 2025 collection in the gallery above, and stay tuned to Hypebeast for more Milan Fashion Week coverage.

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