It Doesn't Get Brighter Than K-WAY's FW25 Collection
Stimulated by the brand’s “Le Vrai” styles inspired by the great outdoors, K-WAY leans into versatile styling with athletic undertones.
French-Italian label K-WAY has presented its latest collection at Milan Fashion Week, taking a deep dive into its archive for Fall/Winter 2025. K-WAY is immersed in history, unearthing its vibrant identity established in 1965. This season was dictated by “heritage, color, and bold silhouettes” while keeping functionality at the forefront.
K-WAY arrived at its seasonal venue drenched in a kaleidoscope of rainbow hues, setting the tone for FW25, which was brighter than ever. Stimulated by the brand’s “Le Vrai” styles inspired by the great outdoors, K-WAY leans into versatile styling with athletic undertones.
Diverse puffer jackets were the name of the game at K-WAY FW25, reimagining the cold weather staple with quilted capes, tanks, coats, and dresses packed with color. Traditional shirting came in waterproof nylon, matched with paneled trench coats and pleated trousers for a modern office look. Hooded raincoats were zipped open to reveal bright-toned layers, completing the collection with oversized scarves, retro eyewear, geometric bags, and semi-translucent neckties.
K-Way
K-Way
K-Way
Alongside its impactful runway show, K-WAY celebrated sixty years in business with an extensive exhibition. Titled In Y/Our Life – the hidden side of everyday things, the showcases its connection with everyday life alongside Bic®, Borotalco®, Borsalino®, Chupa Chups®, Bialetti®, Moleskine®, Pongo®, Polaroid®, Post-it®, Rollerblade®, ScotchTM. The exhibition explores K-WAY’s timeless approach to design, tapping over ten international artists to reinterpret its heritage styles.
Take a closer look at K-WAY’s FW25 collection and exhibition in the gallery above.
