Rihanna Lenses Fenty's "Release 6-19" Campaign (Update)
The collection launches today at a NYC pop-up event.
UPDATE: Ahead of its pop-up in New York City, Fenty has introduced “Release 6-19,” the second monthly drop of goods from Rihanna’s label. The range of statement shades, slinky layers and weighty jewelry was shot by Rihanna herself, giving the campaign shots a personal feel. The lightweight jersey garments are abetted by dresses bolstered by drawstrings at the hem, allowing for asymmetric adjustments that make each item partially customizable. More footwear and even some scarves are also on hand, yielding a well-rounded addition to the initial release.
Release 6-19 is currently available on Fenty’s website and will drop at The Webster‘s Fenty pop-up in NYC today.
ORIGINAL STORY: Shortly after launching Fenty with its “Release 5-19” lookbook and campaign, Rihanna is now setting her sights on the first retail activation for her LVMH backed label.
Following a post on Instagram, it was announced that Fenty would be launching a pop-up at The Webster‘s New York SoHo location. Taking over the first two floors of the shop, the 11-day event will feature a unique retail experience and special installation. Not too much else has been revealed but it has been confirmed that the Fenty pop-up will be open from June 19-30.
Stay tuned for more details and head over to thewebster.us for more information.
In case you missed it, shop the top picks from the MATCHESFASHION.COM Summer sale.
The Webster SoHo
29 Greene St
New York, NY 10013
United States
