Brand Information: In 2010, Japanese DJ and fashion designer NIGO® launched “HUMAN MADE” in partnership with Pharrell Williams. A lifestyle brand based on the concept of “The Future is in the Past,” HUMAN MADE products combine the best of vintage and street culture with excellent craftsmanship and unique graphics. Based on a casual American style, the brand has a wide range of tastes including workwear, military, sports, outdoor, and classic. Combined with a variety of streetwear, HUMAN MADE definitely has something tailor-made for you.
The partnership ran an invite-only Hub in the festival’s Artist Village, featuring signature Tequila Don Julio cocktails, tastings, and the brand’s Tequila Don Julio 1942 FIFA World Cup 2026™ limited-edition bottle on display.
