BTS and the National Museum Foundation of Korea Announce Official ‘ARIRANG’ Merchandise

Summary

• BTS links up with MU:DS, the merchandise brand of the National Museum Foundation of Korea, for an exclusive capsule
• The collection centers around their upcoming fifth studio album, ARIRANG, alongside the global promotional campaign “What is your love song?”
• An array of hoodies, caps, collectibles, and a new official light stick will be available for fans worldwide

BTS has officially unveiled their highly-anticipated ARIRANG merchandise collection. Released in tandem with their upcoming fifth studio album, the expansive capsule aims to merge traditional Korean aesthetics with contemporary pop culture to push the group’s latest musical era.

The collaborative effort taps MU:DS, the official merchandise brand of the National Museum Foundation of Korea, to produce a culturally rich assortment of apparel and accessories. The initial offering is confirmed to feature heavy-hitting staples including hoodies, caps, and an updated official light stick.

Physical versions of the ARIRANG album and an assortment of unique collectibles round out the range. Beyond the digital rollout, the collection will anchor exclusive pop-up store experiences located at The Heritage in Shinsegae Department Store’s main branch in Seoul, as well as directly at HYBE’s headquarters.

Check out the drop above. The BTS ARIRANG merchandise collection drops globally via Weverse Shop, with pre-orders beginning March 12 and general sales launching on March 20. The interactive Seoul pop-up experiences will run concurrently from March 20 through April 12.