Spotlighting Emerging Asian Fashion Talent
Highlighting the best burgeoning creatives reshaping the industry through sustainability and innovation.
While Hong Kong continues to progress fashion culture through events that spotlight new talent, including runway shows, exhibitions, conferences and city-wide activations, many creatives are also finding different ways to showcase their work throughout the year.
Designer Jason Lee of YMDH redefines the boundaries of denim. Bringing his Chinese heritage worldwide, he infuses his streetwear-informed designs with traditional, eco-friendly practices like water-saving dyeing. His pieces consistently honor Neo Oriental culture, encouraging its wearers to live boldly and freely.
Jason Ying of NEVIDEBLA also takes inspiration from niche sources, pulling from vintage US and German military uniforms. He deconstructs classic silhouettes, while using inventive materials such as pineapple fiber, mushroom leather and coffee grounds for construction.
Jasmine Cheuk and Tiger Chung Ka Ching follow in their footsteps, yielding sustainable collections that move the needle by balancing advanced design with avant-garde forms and concepts. Ethical womenswear designer Cheuk uses denim as her foundation as well. Her practice aims to globalize her vision of spreading awareness about circular design.
Chung was the winner of the 2025 Hong Kong Young Fashion Designer’s Contest and the first designer won both the global and Hong Kong titles at the 2024 Redress Design Award. She is known for her upcycled brand, Tigers Trolling. The label is a tongue-in-cheek nod to the fashion industry’s many restrictive standards, so she often experiments with unexpected materials like fan covers, plastic bags and more. Her co-founder, Tiger Chung Tsz Ho, was the overall champion at 2024 Hong Kong Young Fashion Designer’s Contest and helps Ka Ching bring subversive creations to the forefront of the local scene.
Jesse Lee has his own list of earned accolades as well. He was the 2020 Redress Design Award All-Star, in which he was honored for a collaboration with The R Collective and Levi’s. He’s also been named the 2025 Global Design Awards winner and was a finalist in the 2024 Circular Design Challenge. His genderless designs disrupt the industry by using only 100% recycled or deadstock fabrics.
Lastly, Max Tsang and Kit Wan are two Hong Kong-based creatives and designers who take a shared future-forward approach in their work. Tsang, founder of IP-AXIS Industrial Studio, crafts workwear that takes inspiration from sci-fi references and ergonomic design. Wan, founder of Kit Wan Studios, implements costume techniques, 3D graphics and sound design. Both his and Tsang’s outlooks bring a refreshed perspective on what Hong Kong’s creative hub is capable of.
As these designers continue to raise the bar, they also raise awareness for the local artistic and design scene, providing a more global understanding of how the city’s creative cultures can make a lasting change.
