Justin Bieber's SKYLRK Taps Hailey Bieber for New Capsule

Summary

• Justin Bieber has unveiled a new campaign and capsule for his fashion label SKYLRK, fronted by his wife, Hailey Bieber
• The black-and-white visuals tease an upcoming drop featuring a boxy leather jacket, micro-shorts, and oversized sweats
• The collection is scheduled to release on Friday, February 13, just in time for Valentine’s Day

Justin Bieber is keeping his latest fashion venture all in the family, delivering a mood-heavy aesthetic for SKYLRK’s Valentine’s release. In a series of low-fi teasers, the singer revealed the newest campaign starring Hailey Bieber, who not only fronts the visuals but has seemingly injected her personal style codes into the design DNA. The promotional imagery, which leans into a raw 90s-style atmosphere, sets the stage for a monochromatic capsule dropping this Friday.

The collection is anchored by a boxy leather zip-up jacket and matching hoodies, both of which feature Hailey’s signature padded shoulder—a structural detail she has teased in recent street style appearances. Arriving in a strict greyscale palette of white, grey, and black, the garments merge the brand’s established comfort-first ethos with a sharper, more architectural silhouette tailored to the model’s preference for “sporty romance” with an edge.

Expanding the lineup, the drop moves beyond outerwear into essential layering and lifestyle items. The apparel range includes beanies, cropped tank tops, and booty shorts, offering a full head-to-toe look. Footwear and accessories also make a strong showing, with the introduction of monochromatic SKYLRK slides and branded phone cases, ensuring the “organic, futuristic-inspired” vibe extends to everyday carry.

The new SKYLRK collection drops online this Friday, February 13 at 10 a.m. PT. Fans can purchase the items directly through the brand’s official webstore.