Levi’s® x Mitchell & Ness Debut 49ers "Home Turf" Collection

Summary

• Levi’s® and Mitchell & Ness have launched an exclusive collaboration featuring “The Blues,” a premium indigo-inspired 49ers throwback collection honoring legends Jerry Rice and Joe Montana
• The launch includes a one-day takeover of San Francisco’s Big Time Vintage on February 4, 2026, featuring curated Levi’s® archives and an appearance by Rice
• This activation is part of the broader Levi’s® Home Turf program, celebrating Bay Area culture through music, vintage fashion, and football history ahead of the championship game.

Ahead of the highly anticipated football season finale in the Bay Area, the Levi’s® brand is teaming up with Mitchell & Ness for a nostalgic collision of sport and style. On Wednesday, February 4, 2026, San Francisco’s Big Time Vintage on Valencia Street will undergo a complete store takeover to launch the Levi’s® x Mitchell & Ness “Home Turf” collection.

The centerpiece of this activation is the limited-edition 49ers Throwback Indigo Jersey set, affectionately dubbed “The Blues.” This capsule reinterprets the iconic Mitchell & Ness silhouettes of legends Jerry Rice and Joe Montana through a premium indigo-forward lens, honoring Levi’s® deep-rooted denim legacy. These jerseys ($225 USD) represent the only new merchandise available during the event, sitting alongside a curated archive of vintage 49ers gear and hand-selected Levi’s® denim.

To elevate the experience, the G.O.A.T. himself, Jerry Rice, will make a special in-store appearance. Fans can immerse themselves in a retro Bay Area atmosphere complete with local vinyl, vintage pinball games, and era-specific décor. This one-day-only event is a celebration of the region’s storied football history and the enduring influence of its most legendary athletes. For more information on the February 4 release check out the collection online.