Infinix Taps ITZY’s YUNA to Front the New NOTE 60 SERIES

What does it mean to “shine” in 2026? For ITZY’s YUNA, it goes far beyond the high-gloss world of K-pop stages; it’s about the raw, unscripted moments—the outfit checks in a hotel mirror, the late-night vlogs, and the quiet inspiration found in a new city. Stepping in as Infinix’s first-ever Global Brand Ambassador, YUNA serves as the vibrant heartbeat of the new NOTE 60 SERIES. For her, it’s more than just a smartphone; it’s her go-to tool for nonstop creative expression and an on-the-go lifestyle—the exact device she reaches for when life moves faster than words can.

This partnership is a deliberate move by Infinix to move beyond the “specs-heavy” conversation. Instead, they’re leaning into “Joy Tech”—the belief that our devices should spark delight rather than mere utility. YUNA’s infectious energy and bold self-expression make her the perfect muse for this new era. To her, the NOTE 60 Pro transcends standard hardware, acting as a creative companion that empowers her to capture a stylish, inspired life on her own terms.

Having long proven itself on performance, Infinix now sets its sights on something more elusive: design elevation and cultural resonance. The NOTE 60 SERIES represents this evolution, marrying technical performance with premium fashion aesthetics. As a global icon who effortlessly dictates trends, YUNA stands as the perfect embodiment of this exact shift. The design philosophy elevates the series from a standard gadget to a high-fashion artifact. Drawing from a deep partnership with the Italian automotive and design legend Pininfarina, the NOTE 60 Ultra (Design by Pininfarina) reflects the soul of supercar craftsmanship through a silhouette that feels both aerodynamic and timeless—a true statement piece for those who curate their tech as carefully as their style.

The “human” side of the NOTE 60 Pro shines through its Active Matrix Display. In a world of static screens, this interactive interface feels alive. It remains discreetly hidden until it “wakes up” to show smart notifications or your personal Pixel Pet—a digital companion like Kiki the Cat that adds a layer of playfulness to the daily grind. Combined with a Matte Metal Frame that feels as premium as it looks, the device is built for a generation that values tactile joy as much as digital performance.

Of course, a global icon’s life moves at breakneck speed. Whether she’s filming late-night vlogs during a tour break, capturing unfiltered backstage moments, or conceptualizing her next creative post on the go, YUNA needs a device that keeps pace. Underneath the hood, the NOTE 60 SERIES remains powerhouse-ready, fueled by Snapdragon performance and immersive SOUND BY JBL to ensure she never misses a beat. By fusing this relentless capability with YUNA’s vibrant spirit and premium design aesthetics, Infinix is redefining what it means to be a “flagship.”

The debut of the NOTE 60 SERIES is more than a product launch; it’s a cultural statement. By seamlessly weaving a Gen Z-driven digital lifestyle with a premium design strategy, Infinix invites us to reimagine our phones—transforming them from everyday tools into high-fashion extensions of our personal identity. This leap into the premium flagship space proves that true tech-luxury goes far beyond specs or aesthetics; it’s about empowering a globally conscious, trend-savvy generation with the ultimate canvas to shine.

YUNA calls it her creative companion. For the rest of us, it’s an invitation to figure out exactly how we shine.

For more information, visit Infinixmobility.com