Here Are the Best-Selling Watches in the US According to Chrono24

Chrono24 is taking a closer look at the US luxury market as it rounds up the best-selling timepieces from its top 10 brands.

Coming off the last feature, which recapped the world’s most hyped watches, the latest list considers Chrono24’s global marketplace data to provide a snapshot of the models that were purchased in the US. This includes statistics from 45,000 professional and private sellers who offer an assortment of over 540,000 luxury timepieces on its website.

Find out what models are gaining popularity by exploring the full round-up below.

Rolex GMT-Master II 126710BLNR

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Better known as “Batman,” the GMT-Master II 126710BLNR remarkably outperformed all other Rolex watches last year. The legendary timepiece captures the signature Batman look with a black and blue bezel, making it bold yet versatile enough to wear on any occasion. Beyond aesthetics, it features Rolex’s ultra-reliable Caliber 3285 movement and lets you track multiple time zones.

Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002

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The Omega Speedmaster Professional Moonwatch is an example of the brand’s technical watchmaking pedigree. As a direct descendant of the model that went to the Moon, it carries real space-exploration credibility as well as an all-round timeless appeal for its black dial techymeter bezel design that has barely changed in decades. Chrono24 shoppers in the US praise its technical capabilities, including the modern Co-Axial Master Chronometer movement.

Vacheron Constantin Overseas 4500V/110A-B128

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With the Overseas, Vacheron Constantin blends elite haute horology and a genuine sport-focused aesthetic. The deep sunburst blue dial is first to capture attention, followed by the integrated steel bracelet inspired by the Maltese Cross symbol. Real watch enthusiasts, however, will know that it’s the brand’s in-house Caliber 5100, visible through the sapphire caseback, that makes this a rare find within the watch world.

Grand Seiko Heritage Collection SBGA211

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After appearing in the Most Hyped Watches of 2025 round-up, Grand Seiko’s Heritage Collection resurfaces again, this time with the “Snowflake” edition. Chrono24 reports that the model stood out in the US watch market last year for its nature-inspired design, showcased in the textured, snowflake-inspired dial. Under the hood, Grand Seiko’s Spring Drive movement delivers ultra-smooth seconds-hand motion and excellent precision, thanks to cutting-edge quartz regulation.

Tudor Pelagos 25407N

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Deriving from the brand’s tool-watch heritage, the Pelagos 25407N is one of Tudor’s best dive timepieces to date. A long-time favorite amongst collectors, the robust model offers serious technical features – from its grade two titanium case and bracelet to the in-house Caliber MT5400 with 70-hour power reserve and COSC chronometer certification. Mirroring the state-of-the-art build, the watch adorns a sleek, no-date black dial that makes it an ideal accompaniment to any smart outfit.

IWC Ingenieur Automatic 40 IW328908

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Since entering the market two years ago, IWC Ingenieur Automatic 40 IW328908 has quickly become a must-have with many expressing their liking for its contemporary sports watch style. The Swiss brand manages to perfect this aesthetic through a stainless steel case, integrated bracelet and its signature screw bezel. Inside, luxury style meets performance with IWC’s reliable automatic movement and a long power reserve.

Cartier Santos De Cartier WSSA0029

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Cartier’s family of Santos watches proves that heritage-inspired design will always stand the test of time. Seen on the wrists of celebs across disciplines, its popularity extends beyond the watch scene, touching the worlds of fashion, art, and film with a simple square case. In the Santos De Cartier WSSA0029, the traditional aesthetic is defined by its exposed screws and a Roman numeral dial as well as a dainty QuickSwitch strap system that traces back to one of the first purpose-built wristwatches ever created.

Girard Perregaux Laureato 81010-11-431-11A

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The Girard-Perregaux Laureato 81010-11-431-11 doubles down on all the features that watch collectors look for: elegant design, a distinctive dial, and mechanical excellence. It gained momentum in the US last year because of its Clous de Paris hobnail dial and signature octagonal bezel, but it’s the high-quality craftsmanship and an in-house automatic caliber that helped it to stay on top, striking the perfect balance between architectural design and everyday versatility.

Zenith Chronomaster Sport 03.3100.3600/69.M3100

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As reported by Chrono24, Zenith Chronomaster Sport 03.3100.3600/69.M3100 is one of the most popular choices amongst US shoppers. Reimagining the brand’s legendary El Primero chronograph, it provides a masterclass in breathing new life into classic models with its highly legible sport watch format and cutting-edge El Primero 3600 automatic movement. This combination honors Zenith’s heritage while delivering a technically impressive measurement of elapsed time to 1/10th of a second.

Seiko Prospex Alpinist SBDC091

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Rooted in Seiko’s mountaineering watch history, the Prospex Alpinist SBDC091 pairs a vibrant green sunburst dial and cathedral hands with a practical internal rotating compass bezel and robust 200m water resistance. During a time when outdoor exploration is at an unprecedented high, this watch becomes the perfect pairing for adventure lovers with its reliable automatic Caliber 6R35, 70-hour power reserve and compact 39.5 mm case.

Discover and shop the timepieces featured by heading to Chrono24’s online marketplace.