TOMBOGO Taps the Local New York City Community to Front Its Fall/Winter 2025 Lookbook

The byproduct of Tommy Bogo’s open Instagram casting call pushes the community-driven Bay Area label to new levels conceptually and sartorially.

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TOMBOGO has always been a brand of the people. Based in the Bay, Tommy Bogo‘s boundless bank of creative inspiration both bridges the intersection of fashion and technology and continues to fuel his budding rise in the current streetwear scene.

Bogo had to pull up for New York Fashion Week, bringing his Bay Area imprint to New York City’s biggest week in fashion in a true-to-form capacity for the brand. The designer posted an open casting call on Instagram, inviting his followers and fans of the brand to model the Fall/Winter 2025 range.

The new collection compiles a myriad of unisex pieces, pushing TOMBOGO’s futuristic and community-focused approach to the next level – both conceptually and in terms of craftsmanship.


Creative directed by Bogo himself, lensed by Malakhai Pearson and Zettah Santiago, and styled by Talia Restrepo and Lina Nguyen, the shoot served as a true ode to NYC, envisioned through the West Coast brand’s distinct design ethos. A lineup of local familiar faces fronts the final photo selects, including DJ Mellow Domingo, content creator @itsosb and musicians WHATMORE and Cisco Swank.

Check out TOMBOGO’s new lookbook in the gallery above, and expect the Fall/Winter 2025 collection to officially release for purchase sometime in October officially. Stay tuned to Hypebeast for continuing post-NYFW and international Fashion Week coverage.

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