AVIREX and Betty Boop Team Up for a Playful Military-Inspired Collection

The “original pop icon” meets utilitarian design in a range of embroidered apparel.

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Summary

  • AVIREX has released a collaborative collection with the iconic animation character Betty Boop
  • The lineup features military-style staples like MA-1 jackets and crewneck sweats adorned with embroidered Betty Boop motifs
  • Prices range from ¥9,350 JPY for t-shirts to ¥38,500 JPY for the signature MA-1 jacket

AVIREX has joined forces with one of America’s most enduring animation icons, launching the Betty Boop collection. This collaboration merges the functional, military-grade aesthetic of AVIREX’s casual line with the flirtatious and cute charm of Betty Boop. The collection, which is available now, reimagines classic utilitarian silhouettes by injecting them with the playful spirit of the “original pop icon” through detailed embroidery and vintage-inspired washes.

The centerpiece of the collection is the LIGHT MA-1 jacket which features high-quality embroidery of Betty Boop, blending her retro appeal with the jacket’s tough, flight-ready heritage. For a softer option, the range includes a Crew Neck Sweat offering a cozy yet stylish staple for the colder months. For layering or warmer weather, the collection offers several graphic t-shirt options. The Fade Wash S/S T-Shirt and Varsity Logo S/S T-Shirt provide a vintage, worn-in look that complements the character’s classic origins. A Long Sleeve T-Shirt is also available. Each piece is designed to balance the ruggedness of military wear with the distinctively feminine and bold graphic style of Betty Boop.

The AVIREX × Betty Boop collection is currently available for purchase through select retailers.

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