A$AP Rocky Breaks the Fourth Wall With AWGE FW26 at NYFW
The immersive presentation turned backstage chaos into a runway spectacle while debuting new PUMA collaborations and “dadhood” essentials.
Summary
- A$AP Rocky’s AWGE unveiled its third collection in downtown Manhattan during New York Fashion Week
- The show concept “broke the fourth wall,” featuring live glam stations and behind-the-scenes feeds directly on the runway
- The presentation debuted upcoming A$AP Rocky x PUMA footwear, including the Mostro 3.D Mule and the Straycat
A$AP Rocky’s AWGE, took over downtown Manhattan this evening to unveil its third collection for the Fall/Winter 2026 season. In a subversion of traditional fashion week etiquette, the show “broke the fourth wall,” turning the typically hidden mechanics of backstage preparation into the main event. The immersive experience stripped away the polish, placing the process of creation at the forefront of the narrative.
Rather than concealing the frenzy behind the curtain, the presentation integrated it into the runway loop. Models paused at visible glam stations for hair and makeup touch-ups mid-walk, while a live feed projected a raw, behind-the-scenes look at the lineup. This deconstructed approach blurred the lines between performance and reality, inviting the audience into the “glam” process usually reserved for the models and stylists alone.
Reflecting Rocky’s personal evolution, the collection introduced a distinct “dadhood” influence amidst the streetwear. Custom baby carriers and strollers were pushed down the runway, grounding the high-concept presentation in the realities of fatherhood. These domestic accessories were juxtaposed against a heavy motorsport aesthetic, creating a unique tension between the fast lane and family life.
The collection also served as a major showcase for A$AP Rocky’s evolving partnership with PUMA. The runway offered a first look at several new footwear silhouettes, including the avant garde Mostro 3.D Mule and runway exclusive — the Mostro Lenticular. Additionally, the A$AP Rocky x PUMA Straycat made its debut iwth a confirmed release set for later this year. The styling was punctuated by bespoke accessories that leaned heavily into motorsport aesthetics, highlighting pieces like the Oil Can Bag and a Racing Hoodie.
While the runway show offered a conceptual look at the season ahead, specific release dates for the AWGE apparel collection have not yet been announced. The A$AP Rocky x PUMA Straycat and select footwear styles are scheduled to release this fall.
