Apple Rumored to Debut Colorful Low-Cost MacBook at March 4 Event

Summary

• Apple has issued invites for a March 4 “Apple Experience” event in New York, London, and Shanghai
• Reports suggest a new entry-level MacBook featuring a sub-13-inch display and a playful color range
• The device is rumored to utilize the A18 Pro chip from the iPhone 16 Pro to maintain high performance at a lower price point

Apple is reportedly preparing to shake up its laptop lineup with the announcement of a colorful, low-cost MacBook during a special event on March 4. Following an official invite featuring a multi-colored logo, industry analysts suggest the tech giant is ready to introduce a more accessible entry point to the Mac ecosystem, potentially dubbed the “MacBook E.”

According to Bloomberg’s Mark Gurman, the upcoming device may leverage a new manufacturing process designed to produce aluminum shells faster and more cost-effectively. This shift in production is rumored to bring a vibrant new aesthetic to the MacBook line, with tested shades including yellow, green, light blue, pink, silver, and dark gray. While the final color lineup is not yet confirmed, the “Apple Experience” branding strongly hints at a departure from the brand’s traditional professional tones in favor of the playful palette seen on the M4 iMac.

Technically, the new laptop is expected to be a radical departure from current standards, reportedly powered by the A18 Pro chip — the same silicon found in the iPhone 16 Pro. Despite its smartphone origins, benchmarks suggest the A18 Pro is nearly 46% faster than the M1 chip in single-core tasks, offering a potent balance of efficiency and power for a device expected to measure just under 13 inches. This hardware choice, combined with rumored aggressive pricing, aims to counteract the rising costs of RAM and storage components currently impacting the broader electronics industry.

Stay tuned for more details.

Worth pointing out the three colors from the invite are light green, blue and yellow — which just so happen to be the colors Apple has tested the low-cost MacBook with, as I wrote yesterday. Coincidence? We shall see. https://t.co/1FFVkfw9JZ pic.twitter.com/ssKDDzdJsw

— Mark Gurman (@markgurman) February 16, 2026