Nike Insiders Launch Massive Share Buyback Led by Tim Cook and Elliott Hill
Betting big on a rebound, Tim Cook purchased and equivalent of $2.9 million USD in shares while CEO Elliot Hill acquired about $1 million USD worth.
Summary
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Nike shares have stabilized following a massive wave of insider buying led by Tim Cook, who nearly doubled his stake with a $2.9 million USD purchase, and CEO Elliott Hill, who invested $1 million USD
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Additional significant investments from Directors Swan and Knudstorp Vig bring the late-2025 insider buy total to over $5.4 million, signaling internal confidence despite the stock falling 56% over the last five years
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These strategic purchases align with Peter Lynch’s famous investment theory that insiders only buy when they believe the price will rise, suggesting the company may have finally reached its valuation floor
Wall Street is taking a second look at Nike (NKE) this week as the athletic giant’s stock inches higher following a wave of significant insider purchases. After a bruising period that saw the stock plummet 12% over the past year and a staggering 56% over the last five, the company’s highest-ranking leaders are putting their own capital on the line to signal a turnaround.
Leading the charge is Apple CEO and Nike board director Tim Cook, who made a massive move in late 2025 by adding approximately 50,000 shares to his portfolio. This represents a nearly 90% increase in his total stake, a vote of confidence worth roughly $2.9 million USD. Joining him is Nike’s new CEO, Elliott Hill, who invested approximately $1 million USD to acquire 16,400 shares, demonstrating his personal commitment to the brand’s revitalization strategy. They weren’t alone; board members Robert Swan and Knudstorp Vig also joined the buying spree, snapping up shares worth $500,000 and $1 million USD, respectively.
This aggressive internal accumulation brings to mind the famous maxim from legendary investor Peter Lynch, “Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.” For a company that has struggled with innovation lulls and inventory hurdles, this united front from the boardroom suggests that the bottom may finally be in. Investors are now watching closely to see if this “insider effect” can spark the momentum needed to reclaim Nike’s position as a market leader in 2026.
