Releases of the AJ1 High have already been halved. Full-scale production cuts to begin in 2027.
Betting big on a rebound, Tim Cook purchased and equivalent of $2.9 million USD in shares while CEO Elliot Hill acquired about $1 million USD worth.
Amidst the brand’s turnaround led by CEO Elliott Hill.
Elliott Hill, who spent 32 years at the sportswear giant before retiring in 2020, will return as the brand’s president and CEO on October 14.