Netflix and MAPPA Announce Strategic Partnership to Redefine the Animation Studio Model
Pioneering a new path for production, distribution and commercial independence.
Summary
- Netflix and MAPPA partner to establish an integrated, world-class animation studio model
- The deal secures exclusive global streaming rights and collaborative merchandising for a new anime slate
- The alliance addresses surging demand while empowering MAPPA’s creative independence
Netflix has officially announced an expanded strategic partnership with MAPPA, the prestigious Japanese animation house responsible for global hits such as Jujutsu Kaisen and Chainsaw Man.
According to Netflix, this collaboration is designed to pioneer a world-class animation studio model that integrates every stage of the creative process. Rather than following traditional production paths, the two companies will work together on new projects from a global perspective, from initial story development to the release of exclusive merchandise. By securing exclusive global streaming rights for a new slate of MAPPA titles, Netflix ensures its massive international subscriber base remains at the forefront of the anime industry’s evolution.
Meanwhile, by aligning with the platform, MAPPA maintains its creative and commercial independence while reaching global audiences in real time. This allows the studio to expand the studio-driven approach to intellectual property that fueled the success of series like Chainsaw Man. Manabu Otsuka, CEO of MAPPA, notes that this alliance is essential for Japanese studios to proactively lead project development and business expansion on a global scale.
With anime viewership on Netflix tripling over the past five years, this partnership addresses a surging market demand. It aims to foster a win-win environment that empowers animators while delivering groundbreaking original works that push the limits of contemporary visual storytelling.
