First Look at the Coca-Cola x adidas Samba Collab

Anticipated to release this summer.

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Name: Coca-Cola x adidas Samba
Colorway: Red/Black
SKU: KH6893
MSRP: $160 USD
Release Date: June 6, 2026
Where to Buy: adidas

The latest collaboration between adidas Originals and Coca-Cola serves as a high-octane reminder of the “logo-mania” era, transforming the ubiquitous Samba into a bold, walkable billboard for the world’s most famous beverage. Breaking away from the current trend of “quiet luxury” and minimalist neutrals, this partnership leans into maximalist branding, opting for high visibility and cultural recognition.

The silhouette is anchored by a vibrant textile upper entirely saturated with repeating Coca-Cola logos, creating a rhythmic pattern that spans the full length of the sneaker. This graphic intensity is framed by premium red suede overlays at the eyelets and heel, providing a rich textural contrast to the canvas base. To balance the fiery palette, black leather Three Stripes cut through the side panels, matching a solid black midsole that grounds the design with a sleek, vintage-inspired finish.

The attention to detail extends to the branding, where a crisp white Coca-Cola script is printed against the black heel tab, serving as a final exclamation point. While the sneaker retains its core identity as an adidas classic, the “Coke” thematic elements make it an accessible piece of pop-art fashion. Whether you are a dedicated sneaker collector or a casual wardrobe enthusiast, the Coca-Cola x adidas Samba is designed to stand out in a crowd, offering a refreshing departure from the blank, understated colorways that have recently dominated the market.

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