A$AP Rocky Drops 'DON'T BE DUMB' Merch

Summary

• A$AP Rocky’s creative collective, AWGE, has released a DON’T BE DUMB merchandise capsule featuring industrial-inspired pieces like “GR1M” flannels, “Rugahand” hoodies, and “Babushka” twofer tops
• The drop includes unique collectors’ accessories such as a branded megaphone and hair-roller beanies, alongside various box sets that bundle the apparel with physical copies of the album on CD or cassette
• Available now on the official AWGE webstore

The wait for DON’T BE DUMB is nearly over, and A$AP Rocky is fueling the fire with a visceral new merchandise drop that bridges the gap between high-fashion editorial and raw street grit. Through his creative collective AWGE, Rocky has unveiled a new range of merchandise that dives deep into a dark, industrial aesthetic, reflecting the gritty and experimental nature of his upcoming fourth studio album. This isn’t just a standard merchandise run; it is a curated expansion of the album’s “grim” world-building.

The apparel lineup is led by the standout “GR1M” flannel and the heavily distressed “Rugahand” hoodies, both of which showcase the lo-fi, high-fashion subversion Rocky is known for. Perhaps the most talked-about item is the experimental “Babushka” twofer tops, a direct nod to the iconic headscarf trend Rocky sparked years ago, now reimagined with a layered, utilitarian twist. The collection balances these complex silhouettes with bold accessories, including a branded DON’T BE DUMB” megaphone and technical roller beanies, perfect for those leaning into the Harlem rapper’s signature street-luxe style.

To ensure the album charts as high as the fashion, the drop is organized into various box sets. Fans can purchase these exclusive apparel items bundled with physical copies of DON’T BE DUMB on CD or cassette, all of which with a different design, including one featuring Tim Burton’s illustration, cementing the project’s nostalgic yet futuristic vibe. The full collection is available now on the official A$AP Rocky webstore.