Sony and Reebok Join Forces to Celebrate PlayStation's 30th Anniversary With New Collab Pack
A nod to ’90s video game nostalgia.
Summary
- Reebok and Sony team up for a PlayStation collaboration across three regions
- Three silhouettes will appear in three different regions, namely the US, UK and Japan, featuring its own special colorway
- The shoes are slated to launch in mid-October
In a celebration of 30 years of ’90s culture, Reebok and PlayStation have teamed up for an exclusive new collection. This highly anticipated collaboration is a direct homage to the original PlayStation console, fusing the worlds of gaming and sportswear with a lineup of region-specific sneakers that honor the legacies of both brands.
The new sneakers, a modern take on a classic Reebok silhouette, are designed to evoke a strong sense of nostalgia. The footwear collection comes in three region-specific styles and sees each of the shoes feature a grey upper that mimics the iconic color of the original console, with the classic PlayStation logo and buttons subtly placed on the tongue and heel. The sneakers will be available in limited numbers exclusively in Japan, US and UK with each with its own distinct silhouette, a unique detail that adds to the collection’s exclusivity.
The UK is slated to receive the Reebok Workout Plus trainers arriving with two lace options as well as a removable lacelock cable attachment and an arch band for enhanced fit. The liners are in grey to round out the shoe and will be exclusively available from END. starting on October 15. The Reebok Pump Omni Zone II features a custom pump ball styled in PlayStation colors, two lace options with metal tips and additional retro details. This pair will be available via CNCPTS online raffle on October 17. As for the Reebok Instapump Fury 94, which originally launched in 1994, it pays homage to the classic console with a pump ball with a “Press Play” feature as well as a memory design on the tongue. This pair drops on Beams in Japan on October 24.
The collaboration is a perfect fusion of two brands that were at the forefront of ’90s pop culture. Look out for the collaboration in the three regions around the expected dates next month.
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