Post Malone To Launch Fashion Label With Paris Runway Show
The eponymous brand Austin Post will present its runway debut on September 1.
Summary
- Post Malone, now creative director of his new eponymous label Austin Post, is set to debut his “Season One” runway show on September 1 in Paris.
- This marks the musician’s first major fashion venture, following his recent collaboration with SKIMS.
Post Malone has quietly sent out invitations for a debut runway show under an eponymous label, Austin Post. According to WWD, the musician-turned-creative director is expected to host his “Season One” presentation during the evening of September 1, however, no other details have been shared at this time.
The news comes days after Post was featured as the face of SKIMS‘ new menswear campaign, which saw the artist on horseback with a signature Western-style hat and Realtree camo prints. Though Post has engaged in footwear collaborations with Crocs, the label would mark the “White Iverson” singer’s first major fashion venture. By debuting in Paris, just ahead of Fashion Week, the artist is setting the bar high.
With a formal runway presentation and the associations of Parisian luxury, one might think Post is preparing a high-end line. Or will the artist lean into his established ethos, which consists of a fitting blend of Western style and rugged streetwear with Hip-Hop influences? The aesthetic is very much a reflection of his music, oscillating between tuned vocals over trap beats and indie-folk serenades with acoustic guitar.
Stay tuned to Hypebeast as more details emerge on the forthcoming launch of Austin Post.
