Krispy Kreme Brings Harry Potter Magic to Its Shops With New Doughnuts
Including a Sorting Hat surprise and a Golden Snitch Latte.
Summary
- Krispy Kreme launches limited Harry Potter: Houses of Hogwarts Collection
- Sorting Hat surprise and Golden Snitch Latte join the lineup
Krispy Kreme has teamed up with Warner Bros. Discovery Global Consumer Products for a limited-edition Harry Potter: Houses of Hogwarts Collection, available now across U.S. stores. The lineup features four house-themed doughnuts — Gryffindor, Slytherin, Hufflepuff and Ravenclaw — each filled or topped with flavors like cookie butter Kreme, brown butter toffee custard, blueberry icing and more.
The collaboration also introduces a Sorting Hat doughnut with a surprise filling that reveals a Hogwarts house when bitten into, alongside a Golden Snitch Latte topped with caramel, cookie crumble and shimmer sugar. Fans can purchase the collection in specialty dozens boxes or six-packs at select retailers, with pickup and delivery available through Krispy Kreme’s app and website.
Starting September 1, fans can enter to win a trip to either Universal Studios Hollywood or Universal Orlando Resort to experience The Wizarding World of Harry Potter. Alison Holder, Krispy Kreme’s Chief Brand and Product Officer, called the collection “truly bewitching” but warned fans not to wait too long, as “the magic is fleeting.”
