adidas Originals Reintroduces Superstar: The Original Icon
The Superstar is back to reclaim its throne alongside a cohort of contemporary icons.
Every era introduces a new icon, but adidas’ Superstar is the original — and icons need not ask for permission. Originally crafted for the court, the Superstar dominated sport and culture in the early ‘90s — a cult-favorite fashion staple donned by hip-hop legends, artists, skaters and pop cultural figures all the same. Ubiquitous with today’s street style scene, adidas reintroduces its leading starlet in the all-new “Superstar, The Original” campaign, championing the communities that have shaped its legacy.
Renowned Photographer and filmmaker Thibaut Grevet directs the latest short film, featuring an A-list roster and multi-generational cast of collaborators, including multi-award-winning songwriter and producer Missy Elliot, skateboarding legend Mark Gonzales, NBA star Anthony Edwards, Memphis rap powerhouse GloRilla, Teezo Touchdown and global sensation JENNIE.
Narrated by Samuel L. Jackson, the campaign champions the lifespan of the Superstar and what it means in contemporary culture to be an Original Icon. Not every story becomes a movement, but those who walk in the footsteps of the Superstar are empowered to forge a unique path. “Superstar, The Original” commits to this ethos in Grevet’s dreamy aesthetic, celebrating trailblazers who’ve embraced their journeys with verve and passion.
More than a shoe, the Superstar has become a movement and a beacon of excellence, led by a cohort of cultural figures shaping the realms of music, film, sports and entertainment. Singaporean actor and singer Glenn Yong — known for his breakout role in the musical drama series Live Your Dreams and his lead appearance in Ah Girls Go Army — stars as an original in his own right in an accompanying interview with the brand. He explains his artistic and songwriting process, sharing how he uses music as a main source of self-expression. “I create works that people can use as an expression in daily life. A lot of people may not be good with words, so they dedicate songs [to loved ones].”
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Adidas
This same mode of self-expression carries over into his fashion choices. “I really love classic styles, but I wanted to show how you can wear something that is classic and timeless in your daily wear as well and still make it look fashionable and cool,” Yong shares, speaking to the shoe’s generational iconicity.
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adidas’ 2025 Fall/Winter collection reintroduces the Superstar alongside the iconic nostalgia-fueled Firebird Tracksuit in two signature colorways that elevate the shoe’s modern construction. An artful manifesto, “Superstar, The Original” pays homage to the shoe’s storied legacy and formative moments in culture where icons have stepped to a rhythm of their own making.
Check out the latest short film in the galleries above, and shop the collection on adidas’ website.
