LEGO Unveils Nostalgic 'Willy Wonka & the Chocolate Factory' Set

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Summary

  • An official LEGO Ideas Willy Wonka & the Chocolate Factory set has been unveiled
  • The 2,025-piece set features a motorized chocolate waterfall and nine minifigures
  • The set will be available on September 18

LEGO has officially unveiled a new set inspired by a classic film, bringing the magical world of Willy Wonka to life in brick form. The LEGO Ideas Willy Wonka & the Chocolate Factory Classic Movie Set is an intricate model based on the beloved 1971 movie, a testament to the brand’s ability to celebrate cinematic heritage.

This fan-submitted design, which was chosen and refined by LEGO’s master builders, is a massive 2,025-piece build. The set is packed with authentic details, including a motorized chocolate waterfall, which comes to life with a turn of a dial. Builders can also send the Wonkatania boat sailing down the chocolate river and explore other iconic scenes.

The set includes nine brand-new minifigures to recreate memorable moments from the film: Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, Veruca Salt, Violet Beauregarde, and two Oompa Loompas. It also features details like Wonka’s office with a hidden door and the Oompa Loompas’ work area.

Designed for an adult audience, the set is a perfect blend of a challenging build and a captivating display piece. It will be available for LEGO Insiders with early access beginning on September 15 online, and for all customers on September 18. The set will retail for $219.99 USD, making it a perfect collector’s item for fans of both LEGO and the classic film.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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