Summary

• Lee Know is officially named Gucci’s newest brand ambassador, reflecting his long-standing connection and natural alignment with the fashion house
• The Stray Kids member brings global star power, creative versatility and a devoted fanbase to Gucci’s expanding luxury vision

Lee Know from Stray Kids has officially been named Gucci’s newest brand ambassador. Known for his strong personal connection with the brand, he has frequently been spotted wearing Gucci at official events and editorial appearances. He also attended the Gucci Cruise 2025 fashion show in London late last year, further solidifying his ties to the fashion house.

Gucci stated that they selected Lee Know for his versatility as a performer, songwriter and composer — as well as his innate sense of style, which effortlessly aligns with the brand’s creative vision and ethos. In the official press via Gucci’s instagram, Lee Know shared his excitement, stating, “It’s a great honor to be part of Gucci’s visionary journey of creativity.”

With Stray Kids members representing various high-end luxury labels, the group continues to strengthen its global presence. For Gucci, Lee Know’s appointment brings not only star power but also a deeply engaged international fanbase. Expect to see him front and center at fashion week and featured prominently in upcoming Gucci campaigns. Get a behind-the-scenes look at his campaign shoot below via his official Instagram.

 

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