Kendrick Lamar's pgLang Launches Global Creative Agency: Project 3 Agency
A long overdue levelling up of the production company’s honed-in vision.
Summary
- Kendrick Lamar has launched pgLang’s official global creative agency, entitled Project 3 Agency
- Focused on building brands externally, Project 3 is “designed to expand creative resources for both corporate and independent businesses”
- Offering creative direction, brand design, strategy, and more, the new venture arrives about five years after the production company’s launch in 2020
Kendrick Lamar and Dave Free‘s pgLang production company is taking its creative vision to the next level, formally lifting the veil on its global creative agency, Project 3 Agency.
Since pgLang’s founding in 2020 as an “at-service” company for creatives, its influence has only grown in scope, though its underlying ethos remains unwavering – a “community [that] speaks different languages, and breaks formats for the curious,” – guiding the groundwork for Project 3.
pgLang’s new creative endeavor was revealed to the masses in an Instagram post, with the caption “That’s not this generation’s type of fish,” and a link to the agency’s official website, which, at the moment, just houses the below video
View this post on Instagram
A press release from Lede outlines the endeavor clearly, defining it as “a new venture within the pgLang ecosystem, designed to expand creative resources for both corporate and independent businesses.”
“When pgLang launched in March 2020, we introduced ourselves with the phrase ‘an at-service company.’ Inquiries quickly followed, but we soon realized that we couldn’t extend our services broadly, leading us to focus on building our infrastructure. Now, five years later, we are finally ready to share our knowledge, experience, and resources with others,” the press release contextualizes.
Q: How is it different from pgLang?
A: Project 3 is focused on building brands externally.Q: Why the name?
A: The name Project 3 represents three pillars of storytelling: the beginning, the middle, and the end.Q: What kind of ventures does Project 3 undertake?
A: The first initiative will be a full-service agency, Project 3 Agency.Q: What services does Project 3 Agency offer?
A: Project 3 Agency provides creative direction, brand design, strategy, content creation, event planning, and production services.Q: Who is behind Project 3 Agency?
A: It is the result of a successful acquisition of Frosty by pgLang, after five years of close collaboration on numerous projects. The agency operates with a global team of 30 members.
Stay tuned for more information on Project 3 as it becomes available, and visit its official website, now live.
