Hypegolf Debuts Second Seoul Pop-Up

Summary

• Hypegolf and PAF have launched a second Seoul pop-up for their SS25 collection
• The pop-up, running until June 8, features a clean concept and exclusive items
• The collection blends modern golf wear with PAF’s technical design, focusing on versatility

Hypegolf and POST ARCHIVE FACTION (PAF) have unveiled a second Seoul pop-up to commemorate their latest Spring/Summer 2025 collection.

Unlike the previous event, which took inspiration from the classic chairman’s office of the ’90s, the latest pop-up features a clean and sharp concept — characterized by Hypegolf’s unique design details. To celebrate the pop-up, Hypegolf and PAF also released olive-colored items exclusive to the event.

The SS25 collection is a blend of tech and modern golf style, marrying Hypegolf’s modern golf wear silhouettes with PAF’s distinctive technical design language. Light, comfortable and versatile wear are the focus points for today’s golfer, with the range including polos, T-shirts, bottoms, headwear and outerwear.

The second Hypegolf x PAF Seoul pop-up runs from May 30 to June 8 on the second floor of the Lotte Department Store Main Branch.

Lotte Department Store Main Branch
81 Namdaemun-ro, Jung District
Seoul, South Korea