Nutella Unveils First New Flavor in Over 60 Years: Nutella Peanut

Summary

• Nutella launches its first new flavor in 61 years: Nutella Peanut, debuting in spring 2026 exclusively in the U.S.
• The flavor blends classic hazelnut cocoa with roasted peanuts, crafted to suit American tastes
• Ferrero will produce it at its Franklin Park, Illinois plant, investing $75 million and creating dozens of new jobs

For the first time in its 61-year history, Nutella is introducing a brand-new flavor — exclusively for the U.S. market. Slated for release in spring 2026, Nutella Peanut blends the original hazelnut cocoa spread with roasted peanuts, marking a bold step toward expanding its American presence.

Ferrero North America president Michael Lindsey called the launch “a defining moment,” emphasizing the company’s strategy of tailoring products for U.S. consumers. The new flavor, which took five years to develop, will be produced at Ferrero’s Franklin Park, Illinois facility, where a $75,000,000 USD  investment will support its rollout and create dozens of new jobs.

This new flavor underscores Ferrero’s growing momentum in the region as it looks to engage both long-time Nutella fans and new consumers. Nutella Peanut aims to strengthen the brand’s position in a competitive spreads category, while also introducing a uniquely American twist to the classic European staple.