TUMI Celebrates 50th Anniversary with “Made for You Since 1975” Campaign
Spotlighting new offerings from its iconic collections.
As part of its 50th-anniversary celebration, TUMI has revealed the “Made for You Since 1975” campaign, showcasing some of its newest offerings this season while also delving into the personal relationship between the brand’s beloved items and the people who carry them.
Set in the beautiful destination of Lisbon, Portugal, the campaign follows a diverse cast of characters with equally diverse lifestyles, all showcasing iconic collections such as Alpha and 19 Degree. Notable highlights include the Alpha International Dual Access Carry-On, which embodies TUMI’s signature blend of functionality and durability with a sophisticated design. It offers innovative organization and easy accessibility that makes packing for trips a breeze for frequent travelers.
The seasonal collection pays homage to Peru, the place that inspired the brand since 1975 — the year TUMI was founded. From vibrant patterns that borrow from traditional Peruvian crafts to alluring new colorways that draw from the country’s landscapes and creatures, the new offerings perfectly balance functionality and expression.
Check out some of the pieces in the gallery above and discover TUMI’s new collections via their online and offline stores.
