Oakley SS25 Morphs Into the Next Generation
Designed for future humans, each piece is built to morph with the environment.
Oakley is designing for the next generation of human beings. The brand recently released the Spring/Summer 2025 campaign teasing its newest collection, “Latitude.” The images and videos feature otherworldly striped makeup, hooped jewelry, and moon-like landscapes, emphasizing the pieces’ feelings of metamorphosis.
Described as “morphware in motion,” the collection spans from technical wear to eyewear. Each piece is built for on-the-go adaptability. In one video, a lightweight vest shell unzips in the back to reveal a more heavy-duty jacket, perfect for transitional elements and varied terrain. The Latitude Flight Poncho features four front pockets, fidlock magnetic front closure, and a stowable poncho pocket. When unzipped, the nylon jacket is built for a performance fit, available in army green and cement grey. Other “morphable” garments include the Flight Cargo Pants, which feature 3D mesh pockets, adjustable waist, and zip-off cargo legs.
Classic styles like the Clifton, Eye Jacket Deluxe, and Plantaris have also received updates. New muted tonal green, tan, and black colorways evolve to blend in with Oakley’s futuristic humans and their environment.
According to the brand’s Instagram, the full Oakley SS25 “Latitude Collection” will be available online, in-store, and at select Oakley retailers soon. Stay tuned to Hypebeast for more updates.
