Mercedes-Benz Reveals the All-New CLA

Mercedes-Benz has officially introduced the all-new CLA, designed to represent an evolution in technology, luxury and efficiency. As the first vehicle in a new generation of Mercedes-Benz models, the CLA blends artificial intelligence, cutting-edge infotainment and a refined design.

At the heart of the new CLA is the Mercedes-Benz Operating System (MB.OS), an AI-powered platform that ensures continuous updates via over-the-air technology. This keeps the CLA’s features — including driving assistance systems — constantly refreshed and future-ready. The system introduces the fourth-generation MBUX infotainment interface, integrating AI capabilities from Microsoft and Google for a seamless and hyper-personalized user experience. A standout feature is the MBUX Virtual Assistant, an AI-driven companion capable of understanding complex commands, recognizing emotions and providing navigation insights via Google Maps.

Beyond its digital prowess, the new CLA aims to be a leader in electric mobility. The first release will be the all-electric CLA 250+ and CLA 350 4MATIC, boasting impressive efficiency and a range of up to 492 miles. Featuring an 800-volt battery system, these models achieve ultra-fast charging, delivering up to 201 miles of range in just 10 minutes. A hybrid version, offering three power levels and a high-tech 48-volt drivetrain, will follow later this year.

The CLA’s design is a blend of sportiness and sophistication, highlighted by a distinctive illuminated Mercedes-Benz pattern grille, star-shaped headlights and a panoramic roof. Inside, the cabin emphasizes minimalism and high-tech luxury with a floating MBUX Superscreen and premium materials. Details on price and availability have yet to be shared at the time of writing.