Magliano Heads to the Fair in SS25 Campaign
Featuring new workwear-inspired shoes in collaboration with U-Power
Magliano has unveiled a nostalgic campaign set in an Italian fairground to showcase its SS25 collection. Founded by designer Luca Magliano, the Italian brand’s latest collection continues his exploration of 90s normcore infused with touches of craft and irony.
Magliano’s Instagram post expounds on the inspirations, “Smoke machines operate losing their ephemerality, thickening the air to a dense haze. Amongst the rides is the Tagada, iconic symbol of Italian 00s teendom. Its vertiginous spinning creating new oneiric dimensions where the collection’s style codes blend into. Wandering through, psychedelic lights disarming in the search of the limit, the way out—now stuck in a whimsical downward spiral.”
An intergenerational cast is styled in earth-tone essentials, retro-printed shirts, washed denim staples, and casual suiting as they wander the fairgrounds. Standout looks include an inside-out blazer worn with a bubble gum pink button-up and elsewhere, an oversized gray jacket with a feral rat graphic, and olive green nylon trousers.
The campaign also highlights Magliano’s collaboration with workwear shoe brand U-Power. Shown in blue suede, the Mary Jane-inspired silhouette is akin to a climbing shoe with its prominent black straps. The same model is also offered in a light colorway and accompanied by a lace-up style in the SS25 range.
See the gallery above for a look at Magliano’s new campaign and shop the SS25 collection now at the Magliano web store and select retailers.
