Parley for the Oceans and Dover Street Market Ink Long-Term Innovation Partnership
The duo’s eco-minded collaboration will unfold in several phases, beginning with a “special project” launching in March.
Global environmental organization and impact network Parley for the Oceans has teamed up with Dover Street Market Paris Brand Development (DSMP-BD) on a long-term collaboration that will focus on investigating alternative design methods and innovative fashion technologies in a “laboratory-space” where “creativity meets science.”
The duo’s eco-minded collaboration will unfold in several phases, with a “special collaborative project” launching as the first chapter in March. The pair’s main collection will then arrive in June.
“We are thrilled to partner with Parley for the Oceans,” said Adrian Joffe, Dover Street Market’s CEO. “Cyrill [Gutsh, CEO of Parley] is an extraordinary man. His quest and vision to clean up the oceans, our planet’s breathing heart, is crucial to our survival. In these dark times, the work of Parley is a formidable ray of light and a beacon of hope. We are beyond proud and excited to be part of this venture.”
Gutsch added that Parley is launching its own Parley Future Material initiative, which will fund and accelerate eco-innovations aimed at replacing harmful materials like plastic. “We believe designers and innovators hold the power to rapidly transform how fashion is created and how luxury is defined,” he said. “Nothing is more powerful, more desirable, than protecting life—and securing our future.”
