Inside The Circle, Rome’s New Experiential Hub Supported by glo
Here’s what went down at the immersive launch party last week.
Following a multi-year collaboration series with renowned Italian artists and creative talent, glo now opens the doors to its latest cultural hub, The Circle, coinciding with the launch of the new glo Hilo.
The experiential space – curated in collaboration with Lux Entertainment – kicks off its temporary residency this month in Rome’s Parco di Tor di Quinto. From site-specific installations to the interior design, including its restaurant and modular live performance spaces, every element of The Circle is designed to create emotional, visual, and social connections – a signature of glo experiences.
With exhibitions and intimate gigs lined up, programming is set to welcome local artists and performers who promote new creative practices. While events are intended to evolve over time, they will continue to deliver a dynamic cultural experience that caters to different audiences, reaffirming glo’s relationship with the creative scene.
For the inaugural event last week, The Circle housed a showcase to celebrate the launch of BAT and glo’s new Hilo heating stick. Inviting guests to interact with the space, it featured installations by artists MOTOREFISICO and HYPERSTUDIO, a neon tunnel by creative studio STROBOSCOPE, and an immersive AI-generated display by OUCHHH.
Throughout the night, chef Domenico Stile of Michelin-starred restaurant Enoteca La Torre also served up a variety of experimental plates as mixologist Patrick Pistolesi prepared an exclusive menu of cocktails.
Take a look back at the launch event in the galleries above. Find out more about the new launch on glo’s website or Instagram page.
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