Gentle Monster Launches Horror Game ‘THE ROOM’
Players race against time to solve clues and survive a lurking threat while exploring the label’s new collection.
Summary
- Gentle Monster released an interactive horror escape game, THE ROOM, as part of its wider campaign for its Fall 2025 collection
- It follows the premise of “THE HUNT” campaign, starring Hunter Schafer
- Now playable through the brand’s website
Gentle Monster has launched THE ROOM, a horror‑themed interactive escape game that redefines how fashion brands engage audiences. Instead of a traditional lookbook, the label invites players into a timed survival challenge where they must uncover clues and navigate unsettling environments while evading a lurking threat. This innovative campaign strategy immerses consumers directly into the brand’s creative universe, reflecting the growing trend of gaming intersecting with the world of fashion.
The launch of THE ROOM directly follows the brand’s larger horror-themed Fall 2025 campaign, “THE HUNT,” which stars actress Hunter Schafer and was directed by Nadia Lee Cohen. The game effectively translates the mood and aesthetic of the campaign into a playable format. THE ROOM is now available to play for free via Gentle Monster’s website. The Fall 2025 eyewear collection is also available to shop through the brand’s online and offline stores.
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