Lewis Hamilton’s Plus44 Launches "Rodeo ‘25" Collection

Summary

• Lewis Hamilton’s Plus44 label dropped a limited-edition “RODEO ‘25” collection inspired by classic Texan cowboy culture
• The collection includes moto jackets, hoodies, and accessories like a Western belt buckle, designed for the Austin Grand Prix
• The full capsule launches October 16th exclusively at Plus44.world and a pop-up in Austin

Ahead of the Austin Grand Prix, seven-time Formula One World Champion Lewis Hamilton is releasing a limited-edition capsule through his lifestyle label, Plus44. The “Rodeo” collection draws direct inspiration from classic Texan cowboy culture, injecting the rugged spirit of the Southwest into an array of new iconic streetwear pieces.

The collection features classic silhouettes, including heavy-weight overdyed zip-up hoodies, shorts, and both long- and short-sleeved tees. These garments are finished with vintage-style graphics, such as retro Plus44 logos and wild horse illustrations. Key highlights of the drop include a Rodeo Moto Jacket covered in seasonal embroideries, a Rhinestone tank, and a special kids’ tee featuring Hamilton’s beloved bulldog, Roscoe, sporting a cowboy hat. Hamilton personally championed the collection, stating, “I really enjoyed putting this collection together – it might be my favourite so far! It’s very much inspired by the spirit of Austin, and I’m excited for the fans to see it.”

Accessories complete the cowboy look, ranging from trucker and washed denim hats to a Western belt buckle inspired by rodeo trophy belts. The entire collection drops on October 16 exclusively at Plus44.world and in-person at a special pop-up experience at The Flower Shop in Austin, where fans can enjoy a daily cocktail hour and contests until October 19.