Équipement de Vie Is Reimagining the Boat Shoe for the City
The campaign explores how classic performance footwear translates effortlessly into everyday dressing.
Summary:
- Équipement de Vie (EDV) expands into lifestyle footwear with its FW25 “Onshore” campaign.
- The collection features sleek sneaker silhouettes that blend sailing heritage with urban-ready design.
- The collection is available online now, and the ‘Speed Racer’ silhouette will be released in April 2026.
Équipement de Vie (EDV) has established itself in the footwear industry as a leader in high-quality sailing shoes. However, for Fall/Winter 2025, the brand is stepping into the lifestyle category. Its latest campaign, dubbed “Onshore,” explores how the principles of classic performance footwear can be brought into everyday dress.
The campaign showcases the new footwear range in a palette of “Black”, “Brown”, “Blue”, and “White”, styled with clean, city-ready apparel looks. The collection’s slender sneaker silhouettes, combined with intentional design details – such as an asymmetrical toe panel and a subtle custom logo – blend EDV’s performance heritage with contemporary street style.
Alongside the sleek aesthetic, technical craftsmanship is also front and center. EDV’s signature Anti-Slip Compound sole, Winch Button heel pad, innovative contour patterning, and integrated drainage channels for enhanced water displacement ensure the shoes retain the hallmarks of the brand’s sailing roots – grip, stability, and comfort – while adapting to the rhythm of city life.
Scroll up to see more details from the “Onshore” campaign lookbook.
The collection is available online now, and will also be in store at Selfridges London in November. Additionally, the ‘Speed Racer’ silhouette will be released in April 2026.
