Jung Kook Returns to Calvin Klein for Latest Denim Campaign
The BTS staple reconnects with the brand to unveil new denim styles rooted in ’90s cool and edge.
Summary
- The collection focuses on an effortless ’90s denim aesthetic, with key new silhouettes including the low-waisted, tapered Barrel Jean and the utility-inspired Darted Carpenter Jean
- The campaign features a shearling-trimmed leather jacket and refreshes the 90s Straight Jean with new washes
- New denim pieces are instantly recognizable with the CK Emblem print, a reinterpreted monogram that appears on jeans and trucker jackets
Global brand ambassador Jung Kook of BTS has reignited his partnership with Calvin Klein for their newest denim campaign, a visual celebration of his commanding stage presence. Shot by renowned photographer Mert Alas, the campaign is set against a moody New York City backdrop and captures the K-pop star’s confidence as he embodies sophisticated urban cool.
The focus is squarely on the brand’s latest denim offerings, which channel an effortless ’90s aesthetic. Key pieces for the season include sleek full-denim looks, a shearling-trimmed leather jacket, and several new jeans silhouettes. Among the standout styles are the low-waisted, loose-fit Barrel Jean with a tapered leg, the utility-inspired Darted Carpenter Jean featuring contrast stitching, and the iconic 90s Straight Jean, refreshed with new vintage and dark rinses.
The collection also introduces the CK Emblem print, which reinterprets the signature monogram into an allover pattern for jeans and trucker jackets. Jung Kook’s return to the brand’s iconic denim comes as the new styles are now available online.
