Joe Freshgoods Teases Upcoming New Balance 2010 Collab

Name: Joe Freshgoods x New Balance 2010
Colorway: TBA
SKU: TBA
MSRP: TBA
Release Date: TBA
Where to Buy: New Balance

Chicago’s design visionary Joe Freshgoods is once again teaming up with New Balance, offering a dramatic reimagining of the New Balance 2010 silhouette for the upcoming Fall 2025 season. This collaboration focuses on a stylized, distressed aesthetic that perfectly marries rugged utility with Freshgoods’ signature narrative-driven style.

The upper of the shoe receives a transformative makeover, replacing its traditional mesh with a heavy, wool-like fabric. This rugged texture is complemented by a plush cream mesh sockliner and a deliberately vintage-yellowed ABZORB midsole, lending the entire design a lived-in, archival quality that feels raw and purposefully imperfect.

Further disrupting the shoe’s heritage is a noticeable black chain detail, which injects a provocative, renegade style that is emblematic of the designer’s world. This subversive element contrasts sharply with the bold “N” logo, which is framed by a warm beige outline, grounding the experimental upper in familiar New Balance craftsmanship. The sculpted midsole and black outsole complete the distinctive look, ensuring the sneaker provides both character and lasting comfort. This partnership continues to be a crucial pillar in New Balance’s strategy, consistently delivering compelling, boundary-pushing designs.