thisisneverthat Teams With Gramicci for First Release of 2025
Can the Korean imprint follow up its impressive 2024? Only time will tell.







For thisisneverthat, 2025 has big shoes to fill. The Korean streetwear label had an incredibly noteworthy 2024, filled with both big-name collaborations – G-SHOCK, Timberland, Farah and New Balance to name just a few – and a consistent stream of solid in-line drops. After relishing in its success from the year and closing out 2024 rather quietly, the imprint is kicking off 2025 with another impressive collaborative venture – this time around pairing with Japan’s Gramicci on a lineup of dual-minded outerwear.
Spanning technical jackets and pants as well as fleeces and graphics, the delivery is a diverse one, consisting of both trail-ready attire and downtown-NYC-equipped pieces. The capsule, dominated by hues of green, kicks off with a weatherproof zip-up jacket – landing in shades on both sides of the spectrum: off-white and lime green – built with an adjustable hood and ample pocketing both externally and internally.
Gramicci’s signature fleece silhouette is emulated in the form of a zip-up fleece vest, dipped in an all-over green, black and purple pattern.
Peep the thisisneverthat x Gramicci capsule in the lookbook above and expect it to drop at 8 p.m. EST on Thursday, January 9 at thisisneverthat’s official webstore. Find the full regional drop details below.
Available In-store 1/10(Fri.) 11am KST and Online 1/10(Fri.) 10am KST
JP In-store and Online 1/10(Fri.) 12pm JST
US Online 1/9(Thu.) 5pm PST 8pm EST
EU Online 1/10(Fri.) 2am CET
CN Online 1/10(Fri.) 10am CST