NewJeans Are Calvin Klein's Latest Brand Ambassadors

The final chapter to the brand’s Fall 2024 series.

Fashion
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K-pop group NewJeans are the latest stars of Calvin Klein‘s Fall 2024 campaign. Embracing the ’90s, the pop sensation group consisting of members Minji, Haerin, Hanni, Danielle and Hyein, arrive in the brand’s final chapter of this season’s series. Previously, Jeremy Allen White and Alexander Skarsgård joined the CK academy in their own respective, viral campaign.

In a statement, NewJeans said, “We are so excited to be starring in a Calvin Klein campaign. It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.” The campaign is shot by Gordon von Steiner and sees the girl group wearing the brand’s latest lineup of denim jeans, tees and outerwear. Pieces include the ’90s Straight Jeans and Denim Trucker Jacket. Aside from the campaign imagery, the girls also appear in a video ad that sees them dancing to “It Girl” by Kah-Lo, Karma Fields & Associanu.

Since their debut in July 2022, NewJeans has become one of the most widely recognized groups in the world. They charted on the Billboard Global 200 for 37 consecutive weeks, making them the longest of any K-pop act. In total, they have reached over 4.3 billion streams and have had a series of partnerships including Calvin Klein. Take a look at the campaign below or above.

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