You Can Now Shop GR10K’s FW24 "Incognito" Collection
Featuring hooded technical jackets, pants, footwear and accessories.
After dropping a suspense-filled campaign, GR10K now reveals the complete lineup for its Fall/Winter 2024 “Incognito” collection.
Embracing a discipline of disappearance ethos, the garments become a physical reflection and manifestation of being in “incognito mode.” As explained on the brand’s website, pieces are “radically assembled as a line of thought,” experimenting with ideas of reduction and downgrading that echo its low-budget, B-horror-movie campaign aesthetics. From bottomwear, hooded jackets, tees, footwear, bags to accessories, pieces are imbued with subtle deconstructions, albeit loose-hanging Scooby doo strings, devolved technical details to touches of exaggerated colors.
Doused in a bright Canary Yellow, the Hoodle Skeleton Shell comes in sturdy and water-repellant material. It’s constructed with plenty of pockets, a two-way zip closure as well as a Duraflex regulation system that ensures comfort and breathability. Matching Canvas Arc Pants is also sold separately.
The Soil Sack bag is modeled after the shape of a builder’s sack, a large plastic waste bag that’s used to collect debris from construction sites. Arriving in a Canary Yellow or Dark Soil colorway, GR10K’s version boaasts an equally roomy size and multiple handles that allow it to be worn in various ways. Another noteworthy highlight is the Incognito 8oz Long-Sleeve tee that’s sold with a booklet. As described by the brand, the book takes on a minimalistic approach to storytelling and within it, features an abstract compilation of events.
Priced from $53 – $982 USD, the “Incognito” collection is now available to shop through GR10K’s official webstore.
