GANNI SS25 Turns Up the Volume With Aesthetic Alchemy
Making its Paris Fashion Week debut with clashing dress codes and responsible approaches to materials.
GANNI‘s SS25 show at the Galerie Haute in the Palais de Tokyo inaugurated the Copenhagen brand’s presence at Paris Fashion Week. “The Craft” collection is both a showcase of the brand’s experimentation in sustainable materials and a stylized reintroduction of the “GANNI Girl” to the Paris stage. In conjunction with a lens of responsible production, the Danish brand’s playful and modern approach to female dress codes remained front-and-center in high-contrast styling, dynamic layering, and patterns and graphics that shout GANNI’s arrival from the rooftops. In an interview with WWD, creative director Ditte Reffstrup expressed that the collection felt like “witchery” with its textile-driven alchemy and aesthetic tension. “It feels like us being witches fighting for something” said Refftrup.
The show opened with a tailored look comprising of a belted blazer with chrome eyelets, a sheer organza blouse, and a hybrid mini/knee-length skort –– all drenched in a soft white. Immediately after, interplay between opposites like hardness/softness, fluidity/structure and transparency/opacity continued to take shape throughout. An oversized gown made from a scraps of GANNI jerseys was directly followed by a structured drop-waist leather midi dress with gathered trims and details for a feminine touch. As the presentation progressed a battle between a busy cheetah print and a delicate floral pattern was fought out alongside a match between bright digital hues and neutrally colored tailoring.
The B-corp brand highlighted six new textiles for the range including Circulose®, Celium™ and Symplfyber Fybron™, which made its runway debut at the show. The use of new materials finds its roots in Ganni’s “Fabrics of the Future” research initiative, which launched in 2019 as an extension of the brand’s goal to achieve a 50% carbon reduction by 2027.
The presentation closed boldly as a model descended on the runway wearing an ethereal and voluminous red dress, adorned with rouched bodice details, and styled with knee-high patent leather red boots. The dramatic closing number further amplifies GANNI’s SS25 messaging, which rebels against “quiet luxury” with a range that sees abundance in innovation and takes full embrace of the complex experience of contemporary womanhood.
See all the looks from GANNI SS25 in the gallery above and stay tuned for more Hypebeast coverage of Paris Fashion Week.
