Pre-Loved Fashion Walks the eBay Runway at London Fashion Week
Featuring brands like Chopova Lowena, Wales Bonner and Simone Rocha — all sourced from eBay.
In celebration of London Fashion Week‘s 40th anniversary, eBay hosted a pre-loved catwalk styled by the brand’s pre-loved Style Director Amy Bannerman. Featuring fashion week staples like Simone Rocha, Martine Rose and Alexander McQueen, the show aimed to showcase the importance of secondhand fashion and encourage this season’s LFW attendees to shop secondhand.
Spotlighting archive pieces from the brands that have shaped the last four decades of LFW, the catwalk collection included items like Mulberry’s Bayswater handbag, Wales Bonner‘s adidas collaboration and that cult-loved skirt from Chopova Lowena. Each piece was instantly shoppable via eBay once the models walked the runway, with prices ranging from £24 GBP to £1,000 GBP.
“Pre-loved fashion is now taking the front row. Curating this show for eBay has been a full-circle moment, allowing me to channel eBay’s spirit of treasure-hunting with 40 years of London’s fashion history,” said Bannerman. “I hope the ability to access incredible British brands through Endless Runway and the curated edit brings people the same joy eBay has brought me for twenty-three years, reminding them of fashion’s ability to endure, reinvent and surprise,” she said.
Caroline Rush, CEO of the British Fashion Council added, “We are really excited to partner with eBay on their Endless Runway this London Fashion Week. By making these items accessible on the marketplace, eBay opens the door for a wider audience to explore and appreciate the legacy of London Fashion Week over the past 40 years, proving that authentic designer fashion can be within everyone’s reach.”
Check out some of the pre-loved looks above and head to eBay to shop the edit.
