Carhartt WIP Goes Moody for Second FW24 Delivery
Shot by Finnegan Travers.
Carhartt WIP has unveiled its Fall/Winter 2024 second drop. Collaborating with London-based photographer Finnegan Travers once again, the campaign features a moody, South London backdrop that showcases a mix of new season additions and core classics.
Standout elements of the collection include its deep fall palettes, ranging from dove grey to aura purple, alongside a new overdyed camouflage motif, evoking the collection’s melancholic vibes. This contemporary take on classic camo appears on pieces like the Duck Active Jacket, Duck Landon Pant and Duck Detroit Jacket. Reflecting the collection’s utilitarian inspirations, women’s offerings include the denim Duck Orell Jacket and a long-length poplin cargo skirt.
Familiar Carhartt icons like the Double-Knee Pant and Women’s OG Detroit Jacket have been executed in the new rinsed colorways, while American Script items feature saturated hues and details like triple stitching and two-tone embroidery. On top of that, military-inspired silhouettes, such as the Hooded Olten Parka and Olten Bomber, round out the collection.
The Carhartt WIP FW24 collection is available now through the brand’s official website and select retailers.
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