K-Way Announces Monsta X’s Shownu as Newest Global Ambassador

Making his debut in a new campaign for the Le Vrai collection.

Fashion 
1.5K 0 Comments

Parisian outerwear label K-Way has named Monsta X frontman Shownu as its latest global ambassador. A burgeoning talent in both the music scene and fashion industry – boasting stints on major runways and in various front-row line-ups – he brings a unique flair for style and creativity.

In an official statement, the label shared its excitement of the new appointment saying, “Shownu’s dynamic presence and refined style inspire across genres, and we see great synergy in our collaboration.”

The partnership comes months after the launch of K-Way’s capsule collection with Korean artist Inchul Cha and will lead to the opening of its House of Hannam store in Seoul, as it looks to build on its presence in the Asia region.

Set to work together for the next two seasons starting with its upcoming Fall/Winter 2024 collection, the K-Pop star kicks off his ambassador role with the reveal of a new campaign. Adorning the brand’s signature Le Vrai collection, in colors of orange, red, and navy, Shownu conveys the timeless appeal of its iconic windbreakers, bringing a dynamic energy to the editorial visuals.

Take a closer look at the new campaign in the gallery now.

To shop K-Way’s latest collections, head to its website and global stores now.

Read Full Article

What to Read Next

You Can Now Shop GR10K’s  FW24 "Incognito" Collection
Fashion

You Can Now Shop GR10K’s FW24 "Incognito" Collection

Featuring hooded technical jackets, pants, footwear and accessories.

nonnative’s FW24 Collection Focuses on Journey-Inspired Adventure Wear
Fashion

nonnative’s FW24 Collection Focuses on Journey-Inspired Adventure Wear

Escape the everyday with functional outdoor fashion.

Stone Island's FW24 Campaign Looks to Its "Community as a Form of Research"
Fashion

Stone Island's FW24 Campaign Looks to Its "Community as a Form of Research"

The first installment stars Liam Gallagher, Peggy Gou, Sage Elsesser and Russell Tovey.


Le PÈRE's FW24 Collection Features Collaboration with Artist Drew Tyndell
Fashion

Le PÈRE's FW24 Collection Features Collaboration with Artist Drew Tyndell

Blending abstract forms with sportswear motifs.

Yaber Debuts First-Ever Keith Haring Projector Collaboration
Tech & Gadgets

Yaber Debuts First-Ever Keith Haring Projector Collaboration

Presented by Yaber
Merging the worlds of technology and art in an exciting new way.

Photographer Adam Jason Cohen Shares Unseen Images of Virgil Abloh In New Zine
Art

Photographer Adam Jason Cohen Shares Unseen Images of Virgil Abloh In New Zine

Celebrating the fifth anniversary of Abloh’s landmark “Figures of Speech” exhibit at MCA Chicago.

The EMC SR-71 Is the Newest Reimagining of URWERK's Award-Winning Model
Watches

The EMC SR-71 Is the Newest Reimagining of URWERK's Award-Winning Model

Now updated with a titanium and steel build.

The North Face Unveils Fall-Ready Adventure Trail and Summit Run Series
Fashion

The North Face Unveils Fall-Ready Adventure Trail and Summit Run Series

Yves Klein’s signature hues meets the latest Summit Series.

TAG Heuer Reunites With Oracle Red Bull Racing for a Special-Edition Connected Calibre E4 Watch
Watches

TAG Heuer Reunites With Oracle Red Bull Racing for a Special-Edition Connected Calibre E4 Watch

With four exclusive watch faces available.


The Nike Air Max DN Shimmers in "Silver Glitter"
Footwear

The Nike Air Max DN Shimmers in "Silver Glitter"

Arriving later this year.

Dodge Celebrates HEMI Power with Durango SRT Hellcat Silver Bullet
Automotive

Dodge Celebrates HEMI Power with Durango SRT Hellcat Silver Bullet

Launching alongside the Durango R/T, marking the 20th anniversary of its HEMI-powered SUV.

Netflix Drops Chilling Teaser for Ryan Murphy's True Crime Anthology 'Monsters: The Lyle and Erik Menendez' Story
Entertainment

Netflix Drops Chilling Teaser for Ryan Murphy's True Crime Anthology 'Monsters: The Lyle and Erik Menendez' Story

Follows the 1996 conviction of the Menendez brothers who murdered their parents.

These Duolingo x Crocs Classic Clogs Are a Forever Reminder To Do Your Daily Lessons
Footwear

These Duolingo x Crocs Classic Clogs Are a Forever Reminder To Do Your Daily Lessons

Dropping later this week.

size? To Release Nike Air Max DN in “Canyon Rust”
Footwear 

size? To Release Nike Air Max DN in “Canyon Rust”

Set to hit the shelves in fall.

More ▾