Urban Sophistication Drops “FEEELS FAMOUS” Capsule Collection
Inspired by K-Pop celebrity airport style.
Urban Sophistication, a lifestyle brand founded in 2016 by siblings Neta and Elad Yam, is launching its second “FEEELS” clothing capsule, “FEEELS FAMOUS”.
Inspired by K-Pop celebrity airport fashion, the collection embodies luxury in motion with comfortable yet stylish designs for the jet-setting lifestyle. The line features moveable silhouettes and introduces the oversized BOTOXED bag, perfect for carrying essentials. Graphics playfully reimagine airport souvenirs, like the LA Hoodie with “the city that never wrinkles” tagline. The campaign, set at Incheon International Airport in Seoul, stars an imaginary K-pop group, emphasizing the collection’s airport-themed narrative. “FEEELS FAMOUS” aims to merge comfort with sophistication, allowing customers to channel celebrity style while on the move.
The 11-piece collection, priced between $65 and $210 USD, is now available at Urban Sophistication stores and online.
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