Streetwear, Tailoring, and Utility Merge for SF1OG SS25
Local designer Rosa Marga Dahl continues to grow her eponymous label after launching at Berlin Fashion Week five seasons ago.
Berlin Fashion Week is well underway. The German capital is cementing itself as a fashion powerhouse with dozens of runways from emerging designers on its schedule. The next brand on our roster is SF1OG, holding its Spring/Summer 2025 showcase with only five seasons under its belt.
Founded by local designer Rosa Marga Dahl, SF1OG often looks to historical references while becoming synonymous with gender and size inclusivity. For SS25, the label welcomed guests inside a vacant building breaking at the seams, seeing banging tunes vibrate through the walls as models walked around cement-clad flooring.
SF1OG’s SS25 collection features 24 menswear looks informed by streetwear, tailoring, and utilitarian references. Berlin’s natural light peaked through the pillar-lined windows and gave a fresh vibrance to each ensemble. First, form-fitting blazers were paired with skintight leggings and striped caps, followed by patchwork shirting with mismatched checkered motifs. Pre-dirtied vests were layered atop pop-collared shirts emulating a wild night out, while multiplied tanks and pleated basketball shorts were designed for the court. Well-groomed dogs, accumulated handbags, and bedazzled gloves jumped from look to look with extravagance, completing the collection with laced embellishments and deconstructed essentials.
Take a closer look at SF1OG’s SS25 collection in the gallery above, and stay tuned for more Berlin Fashion Week content on Hypebeast.
