Oakley Unveils Its All-New "Inner Spark" Campaign

Oakley has just presented its latest campaign titled “Inner Spark,” a series of short film clips inspired by the real emotions that athletes face, and the challenges they conquer, on their journey to the world’s biggest sports stage.

The campaign looks to encapsulate the transformation of trials into intuition, injuries to instinct, and vulnerabilities into victory. “Inner Spark” is a no-holds-back account of life through Oakley’s most neuronic collection yet, featuring popular releases in a bright, new colorway.

The films showcase world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas, and Cassandre Beaugrand sporting frames from the “Inner Spark” collection. Viewers ride along with athletes through their every emotion, alternating between images of the athletes and visuals of skeletons and their “Inner Spark,” illustrating the connection between outer performance and mastering the game within.

Narrated by Mbappé, the film declares, “You’ve already won without an arena, pool, or pitch,” emphasizing that the inner spark comes from overcoming fatigue, failures, and fears. Winning is an inside job, so the message is clear: play the game, ruffle some feathers, and be one’s true self without holding back.”

Take a closer look at the “Inner Spark” campaign from Oakley above and be sure to shop the brand’s new collection via its official website.