Zendaya Is On’s Latest Brand Partner
The actress will be collaborating on design and creative campaigns.
Zendaya has been tapped by On to serve as its newest partner, specifically in the movement and storytelling space. The announcement follows the news of FKA twigs teaming up with the brand to launch a performancewear line.
The actress will be working alongside the athletic brand to reimagine some of its existing apparel collections and produce its creative campaigns. Influencing design and execution, Zendaya on collections across lifestyle, movement and sports.
The interplay of production and sports is far from new to Zendaya – she both starred in and produced her latest film, the tennis drama Challengers. She also boasts an impressive rolodex of red carpet looks, courtesy of her longtime stylist Law Roach.
To kick off the partnership, Zendaya starred in a creative campaign short film entitled Dream Together. Directed by artist and choreographer C Prinz, the visual demonstrates creative movement in action with a voiceover from Zendaya.
“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” Zendaya said. “I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”
Watch Zendaya and On’s Dream Together video below.
